It can also vary a lot within a type of service depending on the target market. At Braintree our churn rate is higher for the start-ups that we work with (becau

It can also vary a lot within a type of service depending on the target market. At Braintree our churn rate is higher for the start-ups that we work with (because they sometimes go out of business) than it is for companies that have been around longer and are profitable.