Ask YC: Is Corporate Identity Being Overshadowed by Startups and Independents?

A couple of hours ago (or maybe it was yesterday), someone left a link about Adobe's online version of Photoshop; a move that seems to be in competition with other online photo editors, and it kind of got me to thinking: Does the emergence of Online Photoshop, Silverlight and other corporate produced services indicate a growing trend among the software industry that independently produced software is gaining more of a name for itself than that of corporate entities? Flickr is now indicating the possibility of Video, Microsoft comes up with Silverlight (and even advertises it on Coudal's Deck platform, a retrospectively independent marketing source), and other moves like this while smaller sources have been operating for years. It really looks to me like corporate identity is being lost with more and more entrepreneurs entering the marketplace with services that match, or even best their counter parts. What are your thoughts on this?