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> It's certainly more difficult to use well than most ad platforms, especially for bigger companies. I think this is going to be a big issue. Large advertisers
by puranjay 9y ago
> It's certainly more difficult to use well than most ad platforms, especially for bigger companies.
I think this is going to be a big issue. Large advertisers want reach, not hyper-targeting a tiny sub with 3,000 subscribers.
While you can certainly make something that would appeal to, say, /r/edmproduction, would a large advertiser like P&G be able to create something for default subs (that have huge reach)?
- ericd 9y agoI agree that it's going to be a big issue for Reddit if it wants to be a multi billion dollar company. If, on the other hand, it wanted to be a community site that pays to keep the servers running, it wouldn't be a problem. That said, our ads weren't targeted at a sub, and they worked well.