> We are bombarded with moral appeals on a daily basis, and while signaling our agreement or support online can sometimes yield enough traffic for a commercial

> We are bombarded with moral appeals on a daily basis, and while signaling our agreement or support online can sometimes yield enough traffic for a commercial or voluntary activity, it has a pretty dismal record in bringing about political change. Agreed. It seems as though no one who's relatively comfortable is willing to put any skin in the game (literally). We're sitting around with our thumbs up our collective arses wearing stickers of our preferred social justice brand while wondering why the world is hurtling more and more towards a dystopia-enthusiast's wet dream. It's too bad signalling our morals to everyone achieves jack shit.