I kind of think it is a little bit like this. Imagine a new sport called zoccer. It's just like regular soccer, but if a team scores 5 goals within the 90 minu

I kind of think it is a little bit like this. Imagine a new sport called zoccer. It's just like regular soccer, but if a team scores 5 goals within the 90 minutes, they automatically win the match. Right now there are only a few small teams playing. But Nike has said they are willing to sponsor a tournament, if there is enough interest. At any point, Barcelona or Manchester United or Real Madrid or Chelsea or AC Milan or any other large soccer team team can just say "we are now a zoccer club" and swoop in take Nike's money. They all have the power to switch and dominate the new scene.