I'm a fan and as a 3-time food+tech entrepreneur, imho they're going to be very successful. I'm an omnivore, love burgers. I also love veg burgers, but they'r

I'm a fan and as a 3-time food+tech entrepreneur, imho they're going to be very successful. I'm an omnivore, love burgers. I also love veg burgers, but they're not burgers -- they're something else, the way salmon burgers and fried chicken sandos are great but don't count when you want a "beef burger." The Impossible Burger was the first burger I tried (Jardiniere in SF) that my brain said, "yes, this is a burger". In fact, it was close enough that... it was boring. I could eat it every day and if beef burgers were taken away from me, I wouldn't notice or reminisce. The next step is to make the raw IB meat available in grocery, so I can experiment myself - load up the umami, mix in spices, stuff it with cheese, try it with different levels of done-ness, etc.