An important component of the pitch to omnivores is price. If the price is low enough, it becomes an easier sell. But very often the prices on these vegetarian

An important component of the pitch to omnivores is price. If the price is low enough, it becomes an easier sell. But very often the prices on these vegetarian meat substitute products is the same or higher than the comparable meat product. I think that's because the food system, and various subsidies to "big meat", make meat unnaturally cheap.