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I read the article. It didnt say. I even googled leghemoglobin and found that its in all soy/tofu, so that didnt seem a differentiator. I expect other people he
by twelvechairs 9y ago
I read the article. It didnt say. I even googled leghemoglobin and found that its in all soy/tofu, so that didnt seem a differentiator. I expect other people here will have the same question
Honestly yes if you cant be clear what your business does where others have failed IMO at the very least your marketing team is failing
- ghostbrainalpha 9y agoThe business doesn't DO anything different. Soy burgers have been around for 20 years and that has been 20 years of failure. Vegetarians might not care how the product tastes, especially if they make their culinary decisions for ethical reasons. But this is the first time meat eaters are actually saying that they might use a veggie product just because they like it. That is a big deal.
- subculture 9y agoYeah, and Impossible purposely sells these in the meat aisle because they want to complete against the meat burgers, not against veggie burgers.