4 ms·
I don't suppose you have any insight on why BMW thought that it would be ok to make such an ugly car of the i3? The i8 is a fantasic looking car, and along wit
by icc97 9y ago
I don't suppose you have any insight on why BMW thought that it would be ok to make such an ugly car of the i3?
The i8 is a fantasic looking car, and along with the Model S was the first Hybrid / Electric car that actually looked good.
The Model 3 has show that it's perfectly possible to make a good looking $30-40k car.
So why did BMW decide to build such a different looking car from the i8? They could have gone with a smaller version of the i8 (again similar to Model S vs Model 3) which would have been pretty awesome.
> "What we know from research is that people that drive a car like that want to make a statement, they want to show that they choose a different way of mobility. It’s not the ordinary steel car with an exhaust pipe.” [0]
- BMW CEO (America)
So did you really want to make a statement, or do you just close your eyes until you get in the car (it looks pretty nice on the inside)?
[0]: http://www.businessinsider.com/why-the-electric-bmw-i3-looks-so-strange-2014-4?IR=T http://www.businessinsider.com/why-the-electric-bmw-i3-looks...
- eknkc 9y agoHaha no I did not want to make a statement. I drive it purely for my enjoyment. It's really nice inside, fun to drive and the outer design grows on you in time. Not so much though. I know it's ugly I just don't care much anymore. I think BMW is using this as a beta test to see their research in real world, collect data, complaints etc until they go all in with their mainstream models. I bet they can't scale the production, not yet anyway. And they'd not want to anger the dealer network with a low maintenance vehicle selling in high volumes. So it's ugly. Looks like a hobby to ensure that it only sells to the people who either wants to make a statement or goes "fuck it I want an EV", which would be me.
- icc97 9y agoI certainly hope so, BMW seems to be the only major car company that looks to be the engaged in actually making electric cars that don't suck.