I concede on the example of Twitter; that said, I had no idea that was Twitter's logo. I thought their word mark was their logo, and perhaps this helps make my

I concede on the example of Twitter; that said, I had no idea that was Twitter's logo. I thought their word mark was their logo, and perhaps this helps make my point regardless: did you know that Twitter's logo was a bird on a tree? That particular bird on a tree? Anyhow, as I've said elsewhere in this thread my beef is with folks who think your logo is your brand, and that a brand is something you can do in Photoshop if you have some good fonts installed. It's not just wrong, it's damaging business advice. I could also cop out and say that both Twitter and Nike have spent a lot more than $15 and $35 on their brand, regardless of the cost of their original logos.