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Hmm, first of all: A big proportion of people don't recognize Ads are ads[0]. It gets even worse when you ask people to distinguish between "paid content market
by sebst 9y ago
Hmm, first of all: A big proportion of people don't recognize Ads are ads[0]. It gets even worse when you ask people to distinguish between "paid content marketing" and "journalism" – I've seen a study about it, but I cannot find it at the moment.
Second, I believe that there is no such user who does never intentionally click on ads. If I need to find a supplier or something I want to spend money on, I sometimes really find ads useful.
On the other hand, some big spenders seem to realize that online marketing is not as effective as Google and Facebook claim it is: Procter & Gamble cancelled their 100 million dollar budget[1].
[0]: https://econsultancy.com/blog/64808-36-of-people-still-don-t-realise-that-google-adwords-are-ads https://econsultancy.com/blog/64808-36-of-people-still-don-t...
[1]: https://www.wsj.com/articles/p-g-cuts-more-than-100-million-in-largely-ineffective-digital-ads-1501191104 https://www.wsj.com/articles/p-g-cuts-more-than-100-million-...
- sharemywin 9y agoI'm not saying there isn't an ad market. But, where is the growth coming from. Broadband is pretty close to saturated. Do people really search more than they used to? Are people spending that much more time online? is Cost per click going up that fast? is view to click ration going up?
- inopinatus 9y agoI read that P&G article differently. It seemed to be describing a $100m cut to a much larger budget, and that only ads deemed ineffective were cut. More a case of tuning and targeting than abandoning digital advertising.