3 ms·

Do you have a source for this? According to this blog, twitter's logo cost $10-15 and nike's cost $35: http://www.logoblog.org/wordpress/cost-of-famous-logos/

• peteforde 16y ago
  I concede on the example of Twitter; that said, I had no idea that was Twitter's logo. I thought their word mark was their logo, and perhaps this helps make my point regardless: did you know that Twitter's logo was a bird on a tree? That particular bird on a tree? Anyhow, as I've said elsewhere in this thread my beef is with folks who think your logo is your brand, and that a brand is something you can do in Photoshop if you have some good fonts installed. It's not just wrong, it's damaging business advice. I could also cop out and say that both Twitter and Nike have spent a lot more than $15 and $35 on their brand, regardless of the cost of their original logos.
• uptown 16y ago
  If you'd like to see the price of a logo taken to the other extreme, take a look at Pepsi's last redesign effort. Hint: It involved gravitational pull. http://bunnitude.com/misc/files/pepsi_gravitational_field.pdf http://bunnitude.com/misc/files/pepsi_gravitational_field.pd... Pretty insane, but they reportedly paid hundreds of millions of dollars for the total rebranding effort, so I guess the design firm needed to come up with some sort of justification for the bill.