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The fact that you used them as a gift is particularly interesting. Obviously, the value for us is to raise our brand awareness, so the more people made aware by
by garply 16y ago
The fact that you used them as a gift is particularly interesting. Obviously, the value for us is to raise our brand awareness, so the more people made aware by one discounted purchase the better.
I am lucky in that my product is almost always used in conjunction with half a dozen or more people besides the purchaser, so it has word-of-mouth built-in, but use as a gift stretches that one person further.
I am actually friends with the owner of a Groupon clone. She told me that she thought for most business owners it wasn't a great deal, but due to the "viral" nature of my product, it would probably come down on the positive side for us.