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I use it as a customer mainly to learn about places near me offering services I am interested in. I rarely care about getting half off on a massage or kayak re
by sorbits 16y ago
I use it as a customer mainly to learn about places near me offering services I am interested in.
I rarely care about getting half off on a massage or kayak rental, but I do care about knowing that I can rent kayaks two minutes from here or get gelato one block from where I live, etc.
That said, I bought two coupons which were used as presents (they offered a 60% discount). I think that store will see some repeat business from me or those I gave the coupons to (and/or referrals from us), so they will likely recoup their initial loss — none of us knew about the place before I bought the coupons.
- garply 16y agoThe fact that you used them as a gift is particularly interesting. Obviously, the value for us is to raise our brand awareness, so the more people made aware by one discounted purchase the better. I am lucky in that my product is almost always used in conjunction with half a dozen or more people besides the purchaser, so it has word-of-mouth built-in, but use as a gift stretches that one person further. I am actually friends with the owner of a Groupon clone. She told me that she thought for most business owners it wasn't a great deal, but due to the "viral" nature of my product, it would probably come down on the positive side for us.