I'm more in favor of skipping the logo and brand entirely if you can. Startups have become so cheap & nimble these days that it is worth waiting out on establis

I'm more in favor of skipping the logo and brand entirely if you can. Startups have become so cheap & nimble these days that it is worth waiting out on establishing a brand. Worry about branding once you get user traction. Once you have user traction, you know who your customers are, what they want & what kind of brand identity will appeal to them. Starting to worry too early about branding is just money down the toilet if you ask me.