I run a small business. I don't have the patience for interruptions known as sales attempts. Yet I am keenly interested in, y'know, making some money. So I have

I run a small business. I don't have the patience for interruptions known as sales attempts. Yet I am keenly interested in, y'know, making some money. So I have to keep open to new stuff. So. Put yourself in your customer's shoes. He/she wants to make a profit. Your new widget is not an obvious assist to that endeavor. A vendor is a necessary evil, an entity created by evolutionary forces to steal food from his children's mouths. That's what you're facing. Start slow. Educate. Everything you say has to tell your customer where the value is. Throw a bunch of information chum in the water. Your customer #1 will throw himself/herself into the boat with eagerness. My suggestion is blogging. Let Mr. Google do the hard lifting. If you know actual humans who might be your customers go talk to them. After you have your blog up. After. They have to be able to go there after you talk to them. Me personally - I hate webcasts. It is such a slow method of conveying information to my brain.