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"ADDED: I guess I should be clear that I'm rebutting the assertion that design is necessarily less valuable than software development, not that startups require
by techiferous 16y ago
"ADDED: I guess I should be clear that I'm rebutting the assertion that design is necessarily less valuable than software development, not that startups require Fortune 500 branding."
It's possible to have a very successful web app with no professional design. Look at Craigslist.
It is impossible to have a successful web app that consists only of design and not the underlying code. I'm not saying that design is unimportant, or that it can't make or break a product, but you can't with a straight face make the assertion that it's as important as the product. It's the icing, not the cake.