"brand equity of Apple, Coca-Cola, or Nike" The last time I checked, Fortune 500 companies weren't shopping for logos on 99designs. "They would simply be sell

"brand equity of Apple, Coca-Cola, or Nike" The last time I checked, Fortune 500 companies weren't shopping for logos on 99designs. "They would simply be selling electronics, sugary water, and shoes if they didn't have design and marketing experts building and executing their brand" We're talking about logo design for startups, not marketing strategy for large retail corporations. Apples and oranges. "good design does require reasonable skill, training, and experience." I absolutely agree. It takes a lot of skill to be a good designer.