In the early stages of a company, the logo contributes very little to the company's success. All it does is signal that the company is somewhat professional. It

In the early stages of a company, the logo contributes very little to the company's success. All it does is signal that the company is somewhat professional. It requires little uncommon expertise to achieve this goal. The comparison to Apple, Coke and Nike isn't applicable. You're describing a different product than most startups are looking for. Exhibit A: http://techcrunch.com/2006/07/15/is-twttr-interesting/ http://techcrunch.com/2006/07/15/is-twttr-interesting/ Exhibit B: http://en.wikipedia.org/wiki/Google_logo http://en.wikipedia.org/wiki/Google_logo