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Learn a little bit about typography and then peruse fontsquirrel.com, pick an interesting font and let it do the work for you. Most enduring logos are not grap

by brm 16y ago

Learn a little bit about typography and then peruse fontsquirrel.com, pick an interesting font and let it do the work for you. Most enduring logos are not graphically complex. Simple Logos: Bayer, 3M, Twitter, Facebook, Yahoo etc I also second the recommendation to make friends with inkscape and gimp

peteforde 16y ago
The branding and logo development for each of these cost five to eight figures. Money well spent, because the average consumer recognize them instantly.
- pwim 16y ago
  Do you have a source for this? According to this blog, twitter's logo cost $10-15 and nike's cost $35: http://www.logoblog.org/wordpress/cost-of-famous-logos/ http://www.logoblog.org/wordpress/cost-of-famous-logos/
  - peteforde 16y ago
    I concede on the example of Twitter; that said, I had no idea that was Twitter's logo. I thought their word mark was their logo, and perhaps this helps make my point regardless: did you know that Twitter's logo was a bird on a tree? That particular bird on a tree? Anyhow, as I've said elsewhere in this thread my beef is with folks who think your logo is your brand, and that a brand is something you can do in Photoshop if you have some good fonts installed. It's not just wrong, it's damaging business advice. I could also cop out and say that both Twitter and Nike have spent a lot more than $15 and $35 on their brand, regardless of the cost of their original logos.
  - uptown 16y ago
    If you'd like to see the price of a logo taken to the other extreme, take a look at Pepsi's last redesign effort. Hint: It involved gravitational pull. http://bunnitude.com/misc/files/pepsi_gravitational_field.pdf http://bunnitude.com/misc/files/pepsi_gravitational_field.pd... Pretty insane, but they reportedly paid hundreds of millions of dollars for the total rebranding effort, so I guess the design firm needed to come up with some sort of justification for the bill.

by brm 16y ago

peteforde 16y ago

The branding and logo development for each of these cost five to eight figures. Money well spent, because the average consumer recognize them instantly.

pwim 16y ago
Do you have a source for this? According to this blog, twitter's logo cost $10-15 and nike's cost $35: http://www.logoblog.org/wordpress/cost-of-famous-logos/ http://www.logoblog.org/wordpress/cost-of-famous-logos/
- peteforde 16y ago
  I concede on the example of Twitter; that said, I had no idea that was Twitter's logo. I thought their word mark was their logo, and perhaps this helps make my point regardless: did you know that Twitter's logo was a bird on a tree? That particular bird on a tree? Anyhow, as I've said elsewhere in this thread my beef is with folks who think your logo is your brand, and that a brand is something you can do in Photoshop if you have some good fonts installed. It's not just wrong, it's damaging business advice. I could also cop out and say that both Twitter and Nike have spent a lot more than $15 and $35 on their brand, regardless of the cost of their original logos.
- uptown 16y ago
  If you'd like to see the price of a logo taken to the other extreme, take a look at Pepsi's last redesign effort. Hint: It involved gravitational pull. http://bunnitude.com/misc/files/pepsi_gravitational_field.pdf http://bunnitude.com/misc/files/pepsi_gravitational_field.pd... Pretty insane, but they reportedly paid hundreds of millions of dollars for the total rebranding effort, so I guess the design firm needed to come up with some sort of justification for the bill.