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I once read something about games or ads using facial recognition to get a better feedback about how their game/ad is performing. (I think it was Kinect). Deve

I once read something about games or ads using facial recognition to get a better feedback about how their game/ad is performing. (I think it was Kinect). Developers can then check what levels are fun to play, and what are a chore. That way they can optimize their future games, or even change the level architecture based on the emotional level of the player. I think you can apply this strategy to ads too, to learn what kind of ad an user likes or dislikes, so they can target the ads a little bit better/easier.

untog 9y ago
> I think you can apply this strategy to ads too, to learn what kind of ad an user likes or dislikes, so they can target the ads a little bit better/easier. Which is exactly why I will refuse to give any facial recognition data to third party apps.
- abhi3 9y ago
  Why? If you are going to be seeing ads anyway, might as well see better targeted and useful ads that make your face cheer up. Don't get all the cynicism.
  - untog 9y ago
    There has been plenty written about the creepiness of personal information intrusion in today's society, so I won't recap it here. But facial gestures in iOS worry me for two reasons: 1. People will give permission for it without realising their personal information, preferences and data will be collected, aggregated and used to build an overall profile of them as a person, to find the most effective way of convincing them to buy things. Much like the old flashlight apps that curiously required location permissions, it'll be permission creep all over again. 2. Facial gestures are involuntary. You don't explicitly give permission for the fact that X made you smile and Y made you frown because it'll happen before you're even consciously aware that you've done it. Why do you think ad providers will optimise for things that make me happy? Why not optimise for things that make me worried, and more likely to purchase the answer whatever "problem" they are putting in front of me?
  - mikeash 9y ago
    They're not going to optimize for what makes me happy, they're going to optimize for what makes me spend. There's a strong chance these are not the same things.
  - jasonkostempski 9y ago
    Would you mind having a person following you around 24/7, examining everything you do? It would "improve" advertising significantly.
throwaway2048 9y ago
Oh the games will be optimized, but you can be certain they will be optimized for what the developer wants, not what the user wants. That is, maximized micro transactions and addictive potential.

untog 9y ago

> I think you can apply this strategy to ads too, to learn what kind of ad an user likes or dislikes, so they can target the ads a little bit better/easier. Which is exactly why I will refuse to give any facial recognition data to third party apps.

abhi3 9y ago
Why? If you are going to be seeing ads anyway, might as well see better targeted and useful ads that make your face cheer up. Don't get all the cynicism.
- untog 9y ago
  There has been plenty written about the creepiness of personal information intrusion in today's society, so I won't recap it here. But facial gestures in iOS worry me for two reasons: 1. People will give permission for it without realising their personal information, preferences and data will be collected, aggregated and used to build an overall profile of them as a person, to find the most effective way of convincing them to buy things. Much like the old flashlight apps that curiously required location permissions, it'll be permission creep all over again. 2. Facial gestures are involuntary. You don't explicitly give permission for the fact that X made you smile and Y made you frown because it'll happen before you're even consciously aware that you've done it. Why do you think ad providers will optimise for things that make me happy? Why not optimise for things that make me worried, and more likely to purchase the answer whatever "problem" they are putting in front of me?
- mikeash 9y ago
  They're not going to optimize for what makes me happy, they're going to optimize for what makes me spend. There's a strong chance these are not the same things.
- jasonkostempski 9y ago
  Would you mind having a person following you around 24/7, examining everything you do? It would "improve" advertising significantly.

throwaway2048 9y ago

Oh the games will be optimized, but you can be certain they will be optimized for what the developer wants, not what the user wants. That is, maximized micro transactions and addictive potential.