"smaller players like Hyundai" With around 5M cars every year (8M together with Kia), Hyundai produces more cars than Mercedes (2M) and BMW (2M) combined. It's

"smaller players like Hyundai" With around 5M cars every year (8M together with Kia), Hyundai produces more cars than Mercedes (2M) and BMW (2M) combined. It's hardly a smaller player. Hyundai/Kia is actually the 4th largest in the world, only some 25% smaller than VW and Toyota (10M each).