> If a giphy gets embedded on the page, maybe they count every single impression of that gif as a daily user? This wouldn't surprise me in the least. But, if t

> If a giphy gets embedded on the page, maybe they count every single impression of that gif as a daily user? This wouldn't surprise me in the least. But, if they can turn a reasonable number of those impressions into sponsored impressions, it's kind of beside the point. Although doing the numbers, 5% paid impressions on 200M daily impressions at $5 CPM is only $50K daily or $18.25M yearly...