Agreed and well met. At least for me, if the content generated is truly engaging and substantive enough, I gladly would pay a subscription fee. This may not wor

Agreed and well met. At least for me, if the content generated is truly engaging and substantive enough, I gladly would pay a subscription fee. This may not work arguably for a gif site, but your point is well taken-because it's completely true and we see it daily. I suppose to unpack my position a bit better than I have so far, if the sponsored content is truly relevant and engaging, I'd have far less things to complain about on this topic. As it is, the majority of "sponsored content" I've seen hasn't really amounted to much that seems to fit within the ecosystem it exists in; it oft seems out of place and irrelevant. But again, your point is well taken and I'm sure smarter people than I will continue working on this question and find ways to continue delivering content freeloaders like me love to consume :P