Same. But I think there are variations on this that work/make money. `/giphy football` could return some relevant superbowl sponsored gif as one of the first

Same. But I think there are variations on this that work/make money. `/giphy football` could return some relevant superbowl sponsored gif as one of the first N gifs. Kinda like how google gives you 3 "relevant" ads before showing you the actual search content. Start subtle, get more and more brash as time goes and people won't notice. I guess making it work without people leaving is the $600M question.