On the contrary, such competition drives business to hyper-specialize, in order to carve out its own market niche. There was so little competition in Ye Olde Me

On the contrary, such competition drives business to hyper-specialize, in order to carve out its own market niche. There was so little competition in Ye Olde Medieval European Village that you didn't have a choice what kind of meat or metal you could buy - there was a guild-protected artisan, and what he made was what was available for sale. Now you have a choice between organic and free-range (usually both) and between Game of Thrones replicas and Lord of the Rings replicas.