Advertisers would still win, though. Instead of showing you ads for 10,000 subjects of which one interests you, they are now showing you ads for 2 subjects of w

Advertisers would still win, though. Instead of showing you ads for 10,000 subjects of which one interests you, they are now showing you ads for 2 subjects of which one interests you. Much better targeting. And if they want to link your profiles from elsewhere, two interests of which one is fake is still pretty powerful.