I agree, but that is going to change. There is new European legislation coming up (GDPR, effective May 2018) which will be a lot more restrictive than the curre

I agree, but that is going to change. There is new European legislation coming up (GDPR, effective May 2018) which will be a lot more restrictive than the current privacy laws. It will apply to any organization that monitors the online behavior of people in Europe, even if the company itself is in the US or somewhere else. With fines up to EUR 20M or 4% of worldwide turnover there will be a large incentive to comply. Already you can see big companies like Google and Mailchimp adapting to it.