Yeah it's a classic case of projecting one's personal values onto the market. A lot of startups fail in part because they design an enthusiast product that the

Yeah it's a classic case of projecting one's personal values onto the market. A lot of startups fail in part because they design an enthusiast product that they think will have appeal outside of enthusiasts. Because clearly it's better in every way, right? So how could people not switch to this new thing that they've never seen, take the time to learn how to use it, all for a marginal increase in efficiency, if you use it perfectly, over the incumbent product they already know that currently does the thing? Outside of enthusiast circles companies are about psychology more than anything. Make the customer feel empowered, even if they aren't, and they'll buy your thing over the technically better option.