> “Deals with the labels would have allowed us to have monetization,” said one former executive, who explained that no ads could be run across label-owned conte

> “Deals with the labels would have allowed us to have monetization,” said one former executive, who explained that no ads could be run across label-owned content without a revenue-sharing agreement.“We needed to make sure that we could grow unencumbered without a lawsuit.” This sounds like a serious mistake. All the ones that succeeded asked for forgiveness afterwards rather than wait until they had permission.