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One type of cause for this behavior is the sunk cost fallacy, or more broadly, escalation of commitment: https://en.wikipedia.org/wiki/Escalation_of_commitment
by sdrothrock 9y ago
One type of cause for this behavior is the sunk cost fallacy, or more broadly, escalation of commitment: https://en.wikipedia.org/wiki/Escalation_of_commitment https://en.wikipedia.org/wiki/Escalation_of_commitment