The way to handle this is to develop the solution, but don't reveal or pitch it yet. Instead, position yourself to hear about it when people start recognizing t

The way to handle this is to develop the solution, but don't reveal or pitch it yet. Instead, position yourself to hear about it when people start recognizing the problem and start looking for a solution. Then, be the one to solve their problems, and that's the kind of initiative that gets rewarded. Success depends on not just having the solution to a problem, but having it at the right time as well, when the market is ready to adopt it.