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We aren't doing "optics" anymore; that was more of a mid-election phenomenon. CEOs are largely just figureheads these days- one could argue that in this music i

We aren't doing "optics" anymore; that was more of a mid-election phenomenon. CEOs are largely just figureheads these days- one could argue that in this music industry it is important to have somewhat of a splashy rockstar image to exude legitimacy.

bogomipz 9y ago
Except that this usage of the word "optics" in popular lexicon predates the U.S. election by at least 4 years. See this "word detective" entry from 2012: http://www.word-detective.com/2012/01/optics/ http://www.word-detective.com/2012/01/optics/
- jameskegel 9y ago
  It does not seem prudent to debate 2017 popular social vernacular with a publication from 2012. (Although your article goes on to support my argument of Optics being a term reserved for political discussion) Optics is a term largely reserved for the stage of political theatre, that is not my assertion, that is the zeitgeist of popular opinion.
  - bogomipz 9y ago
    Firstly I am not debating anything, your assertion is that this usage is a phenomenon bounded by the US election season and I pointed you to a resource demonstrating that it has been increasing in usage for at least the last 4 years. It is not "passé" now simply because the U.S. election is over. >"Optics is a term largely reserved for the stage of political theatre" Yes and much of what a CEO has to deal with is internal politics. You realize that "politics" in the general sense has a meaning and usage outside of just government right? >"that is not my assertion, that is the zeitgeist of popular opinion." It's quite amusing that you want to take someone to task for their usage of word simply because you have decided it is no longer "fashionable" and then you go on to use the word "zeitgeist" incorrectly. See: https://www.merriam-webster.com/dictionary/zeitgeist https://www.merriam-webster.com/dictionary/zeitgeist http://grammarist.com/usage/zeitgeist/ http://grammarist.com/usage/zeitgeist/
  - arcticfox 9y ago
    > Optics is a term largely reserved for the stage of political theatre, that is not my assertion It's in both Merriam-Webster [1] and UrbanDictionary [2] as simply relating to public perception, whether it's politics or business. Weird that you think it's necessary to tell someone what words to use. Do you have a citation for this word suddenly vanishing from English in the past 6 months? [1] https://www.merriam-webster.com/dictionary/optics https://www.merriam-webster.com/dictionary/optics [2] http://www.urbandictionary.com/define.php?term=optic http://www.urbandictionary.com/define.php?term=optic
manigandham 9y ago
> We aren't doing "optics" anymore; What does that even mean? Optics as in internal and external perception and politics is fundamentally important to a company. Leadership only works with trust and respect. > CEOs are largely just figureheads these days Looks like that's the case at soundcloud but in normal healthy corporations, CEOs do actually make decisions and drive the company. They can and do become the face of the company but that's just part of the role but not the only thing they are.

bogomipz 9y ago

Except that this usage of the word "optics" in popular lexicon predates the U.S. election by at least 4 years. See this "word detective" entry from 2012: http://www.word-detective.com/2012/01/optics/ http://www.word-detective.com/2012/01/optics/

jameskegel 9y ago
It does not seem prudent to debate 2017 popular social vernacular with a publication from 2012. (Although your article goes on to support my argument of Optics being a term reserved for political discussion) Optics is a term largely reserved for the stage of political theatre, that is not my assertion, that is the zeitgeist of popular opinion.
- bogomipz 9y ago
  Firstly I am not debating anything, your assertion is that this usage is a phenomenon bounded by the US election season and I pointed you to a resource demonstrating that it has been increasing in usage for at least the last 4 years. It is not "passé" now simply because the U.S. election is over. >"Optics is a term largely reserved for the stage of political theatre" Yes and much of what a CEO has to deal with is internal politics. You realize that "politics" in the general sense has a meaning and usage outside of just government right? >"that is not my assertion, that is the zeitgeist of popular opinion." It's quite amusing that you want to take someone to task for their usage of word simply because you have decided it is no longer "fashionable" and then you go on to use the word "zeitgeist" incorrectly. See: https://www.merriam-webster.com/dictionary/zeitgeist https://www.merriam-webster.com/dictionary/zeitgeist http://grammarist.com/usage/zeitgeist/ http://grammarist.com/usage/zeitgeist/
- arcticfox 9y ago
  > Optics is a term largely reserved for the stage of political theatre, that is not my assertion It's in both Merriam-Webster [1] and UrbanDictionary [2] as simply relating to public perception, whether it's politics or business. Weird that you think it's necessary to tell someone what words to use. Do you have a citation for this word suddenly vanishing from English in the past 6 months? [1] https://www.merriam-webster.com/dictionary/optics https://www.merriam-webster.com/dictionary/optics [2] http://www.urbandictionary.com/define.php?term=optic http://www.urbandictionary.com/define.php?term=optic

manigandham 9y ago

> We aren't doing "optics" anymore; What does that even mean? Optics as in internal and external perception and politics is fundamentally important to a company. Leadership only works with trust and respect. > CEOs are largely just figureheads these days Looks like that's the case at soundcloud but in normal healthy corporations, CEOs do actually make decisions and drive the company. They can and do become the face of the company but that's just part of the role but not the only thing they are.