After 4 1/2 years at Square colleague of mine and I, left Square to start our own portfolio of small productivity tools some we are building ourselves and other

After 4 1/2 years at Square colleague of mine and I, left Square to start our own portfolio of small productivity tools some we are building ourselves and other we will probably be acquiring. Our first rule was that we will not get funding for anything than scaling a business once it hit some sort of product market fit. Until then there is only bootstrapping. This is to avoid something like SoundCloud where you become numb to the die hard reality of needing to build a business before you build an organization, get fuzzball tables and promote your altruistic business principles.