Honestly, you're better off outsourcing or building the website. Software isn't just code, it's a product. Apple has found a way to use their standardized natu

Honestly, you're better off outsourcing or building the website. Software isn't just code, it's a product. Apple has found a way to use their standardized nature to force people to conform to their product with their user interfaces, but with desktop software, that's not the case. The feeling that a software product gives off has to be uniform in all aspects of its sale and usage, or you'll lose potential customers. Take, for example, Panic software (http://www.panic.com/ http://www.panic.com/). Their web site, ordering interface, and applications themselves all give off an aura of clean professionalism. This unification isn't something you can get with an App Store-like distribution model. That having been said, I know Bodega (http://appbodega.com/ http://appbodega.com/) is trying to build an App Store for Apple desktops.