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As the world goes more towards digital content, the more robots/AI/software will do the marketing. The growth of Facebook revenues is a clear indication that so
by ShirsenduK 9y ago
As the world goes more towards digital content, the more robots/AI/software will do the marketing. The growth of Facebook revenues is a clear indication that software is better at marketing than humans. They know which buttons to push and when to get the right response. They know you better than the marketing manager at company xyz.
Marketing automation is already here and its only going to get bigger and better. The sales and marketing teams will shrink to 1-2 persons even for large corporations. They will make us more efficient.
- gottlos 9y agoWhile I dont disagree, I put it to you that 'clickbait' techniques are easily arrived at by iterative testing; but are poor outcomes for the long term. IE: I don't see an AI negotiating a multi year memorandum of understanding between companies based on "X did Y and you wont believe what happens next!" Those will make money; but will they just cause stagnation/niche specialized behaviours that have less benefit to society as a whole?
- ShirsenduK 9y agoMarketing automation is not about clickbait but knowing who your users are, what are their biases and then showing you only that ad which will have a response and not show what won't work. Thereby, making $ spent on marketing more efficient. Companies are generally run by financials rather than societal benefit. I do not know whether that is a good thing or not, only future will tell. :)