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My understanding is that sites like DailyCandy, etc. do well by having very good open/CTRs for their emails and known/attractive demographics, and can therefore
by champion 16y ago
My understanding is that sites like DailyCandy, etc. do well by having very good open/CTRs for their emails and known/attractive demographics, and can therefore charge quite a bit to place ads. (They don't list ad unit prices, but some more info: http://www.dailycandy.com/mediakit/ http://www.dailycandy.com/mediakit/)
- jasonlbaptiste 16y agoUtility based content is also a big one. They send content that is useful/provides new insight.
- GFischer 16y agoWow, the sale price for DailyCandy is an eye-opener (125 million) http://en.wikipedia.org/wiki/DailyCandy http://en.wikipedia.org/wiki/DailyCandy Edit: already stated in Jason's original post: http://jasonlbaptiste.com/commentary/email-newsletters-business/ http://jasonlbaptiste.com/commentary/email-newsletters-busin...