4 ms·

I wish the article offered more insight into how these newsletters are worth so much?

• jasonlbaptiste 16y ago
  Hey, this is a followup to a post that explains that well towards the end: http://jasonlbaptiste.com/commentary/email-newsletters-business/ http://jasonlbaptiste.com/commentary/email-newsletters-busin... hth.
  • Alex3917 16y ago
    This is great. Also, for a more general overview of the theory check out the book Permission Marketing. It's largely about what gives large email lists their value, how to grow that value, etc.
• champion 16y ago
  My understanding is that sites like DailyCandy, etc. do well by having very good open/CTRs for their emails and known/attractive demographics, and can therefore charge quite a bit to place ads. (They don't list ad unit prices, but some more info: http://www.dailycandy.com/mediakit/ http://www.dailycandy.com/mediakit/)
  • jasonlbaptiste 16y ago
    Utility based content is also a big one. They send content that is useful/provides new insight.
  • GFischer 16y ago
    Wow, the sale price for DailyCandy is an eye-opener (125 million) http://en.wikipedia.org/wiki/DailyCandy http://en.wikipedia.org/wiki/DailyCandy Edit: already stated in Jason's original post: http://jasonlbaptiste.com/commentary/email-newsletters-business/ http://jasonlbaptiste.com/commentary/email-newsletters-busin...
• eli 16y ago
  If you've got the right kind of people reading your list, you can charge MUCH higher rates for ads than you could ever get away with on the web.
• silvia77 16y ago
  just wrote a follow up piece on HN about our personal story on why email newsletters are worth so much: http://news.ycombinator.com/item?id=1489352 http://news.ycombinator.com/item?id=1489352