Um, yes? We've redefined parameters around "honest" to include sales and marketing efforts because they are practically essential for modern life, but from a ba

Um, yes? We've redefined parameters around "honest" to include sales and marketing efforts because they are practically essential for modern life, but from a basic perspective, there are definite lies by omission and very likely some lies by commission in virtually all attempts to get people to buy stuff. There's also a lowest common denominator effect, where the other guy's marketing makes false claim X, and if your marketing doesn't, you are at a big disadvantage. Most of the time competitors aren't dumb enough to make a claim that is so blatantly false as to be legally actionable; as long as they steer clear of that high bar, they will make a lot of gains by making a misleading claim (note: they may make a lot of gains even if they can be held legally accountable, as that is a slow and expensive process, and the expected cost/penalty may fall far short of the expected profit).