3 ms·
New customers or orders brought in by the ad which you wouldn't have gotten otherwise. Lift is a basically unmeasurable quantity which directly relates to the R
by zaroth 9y ago
New customers or orders brought in by the ad which you wouldn't have gotten otherwise. Lift is a basically unmeasurable quantity which directly relates to the ROI of the ad.
- tomrod 9y agoMeasurable via test design, with a control population establishing the baseline.