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Did you not read my comment? If you did read my comment, why would you write this one?

• tjoff 9y ago
  Thought it was pretty clear that I didn't buy into yours. I guess you could rephrase your comment as this: People who run ads believe ads works. As an outsider that is not very convincing.
  • nkurz 9y ago
    People who run ads believe ads works. Even then, I think you are being too generous. The stricter criterion is something like: "People who run more ads believe they will personally benefit from running more ads." Ideally (and occasionally) this means that ad buyer believes the company as a whole will benefit from the advertising. But even if this belief is real, if the influence or income of the decision maker correlates positively with increasing spending on ads (and decreases with cutbacks) it can be difficult to distinguish belief from reality.
    • sundvor 9y ago
      All this talk about "belief" like it's religion or something. It's reasonably feasible to get hard, scientific numbers that prove the effectiveness of advertising spend. Ie tracing click throughs vs conversion rate.