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Do you think that makes them more likely to read content coming into their inbox? ie- they use email way more for work type stuff, but they're indifferent when
by jasonlbaptiste 16y ago
Do you think that makes them more likely to read content coming into their inbox? ie- they use email way more for work type stuff, but they're indifferent when it comes to consuming content.
- eli 16y agoYes, I think they're probably more likely to open email than the average user. But my point was really that if you've got something that executives want to read, then email is most likely the format they want to read it in. And depending on the specifics, I'm not sure there is a difference between "content" and "work stuff" for B2B