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inside google adwords you have a invalid click rate, right now i have cca 13% per search campaign and 70% display from the start of this month till now, im sure

inside google adwords you have a invalid click rate, right now i have cca 13% per search campaign and 70% display from the start of this month till now, im sure thats not everything because for some time i tracked those invalid clicks from my side and those where bigger then what google reported. its frustrating but i can hardly do anything.

inimino 9y ago
How did you identify the invalid clicks?
- dhimes 9y ago
  In some cases you'll see that they leave your page immediately- too fast for a human to process that it's not what they want if they've actually clicked on an ad. Like, one or two seconds.
  - mden 9y ago
    One or two seconds sounds pretty long to me. I think I close accidental ad clicks well under a second a lot of the time as I realize what I did without waiting for the site to load.
    - dhimes 9y ago
      Yeah I do that too but I don't want to pay for those clicks either. I want genuine interested clicks. Google is set up to get me to pay for clicks, not to give me the right clicks. Or at least it was when I used them. It's been a while because of that.
  - dragonwriter 9y ago
    One or two seconds is not too quick for a human to reject your page after clicking on an ad.
    - dhimes 9y ago
      It is totally too quick if they are looking for content. If they are looking for a car and click on a lumber store then I agree. But anything other than a clear mis-click and you can't absorb the page that fast.
      - cbr 9y ago
        I regularly click back from search results in under 2s if they're not what I was looking for; if I clicked on ads I would expect to do the same.
        dhimes 9y ago
        How the hell do you know? How do you know that the furniture store doesn't have what you are looking for in under 2 seconds? Seems impossible to me.
      - rtx 9y ago
        You can mostly guess from the layout.
- sumoboy 9y ago
  Another tactic I'll use is actually parse thru apache log for adwords clicks looking for duplicate IP's. File a complaint with google to get a refund if I see patterns of abuse.

inimino 9y ago

How did you identify the invalid clicks?

dhimes 9y ago
In some cases you'll see that they leave your page immediately- too fast for a human to process that it's not what they want if they've actually clicked on an ad. Like, one or two seconds.
- mden 9y ago
  One or two seconds sounds pretty long to me. I think I close accidental ad clicks well under a second a lot of the time as I realize what I did without waiting for the site to load.
  - dhimes 9y ago
    Yeah I do that too but I don't want to pay for those clicks either. I want genuine interested clicks. Google is set up to get me to pay for clicks, not to give me the right clicks. Or at least it was when I used them. It's been a while because of that.
- dragonwriter 9y ago
  One or two seconds is not too quick for a human to reject your page after clicking on an ad.
  - dhimes 9y ago
    It is totally too quick if they are looking for content. If they are looking for a car and click on a lumber store then I agree. But anything other than a clear mis-click and you can't absorb the page that fast.
    - cbr 9y ago
      I regularly click back from search results in under 2s if they're not what I was looking for; if I clicked on ads I would expect to do the same.
      - dhimes 9y ago
        How the hell do you know? How do you know that the furniture store doesn't have what you are looking for in under 2 seconds? Seems impossible to me.
    - rtx 9y ago
      You can mostly guess from the layout.
sumoboy 9y ago
Another tactic I'll use is actually parse thru apache log for adwords clicks looking for duplicate IP's. File a complaint with google to get a refund if I see patterns of abuse.