It is very easy to waste big spends in online advertising. There are large swaths of revenue absorbing points that are completely useless or nearly useless. T

It is very easy to waste big spends in online advertising. There are large swaths of revenue absorbing points that are completely useless or nearly useless. There are also ways to do it effectively on limited spends. Just like anything else, it requires effort. With as many channels as there are, and as many people who have found a way to avoid commercials, TV advertising is a shadow of what it used to be. These days effective and valuable marketing, especially for large brands, is hard work. No one vendor is a complete solution, and you have to consistently experiment and determine what the best options are where your target customer eyeballs happen to be landing in an ever-changing landscape. Advertising in general is ripe for disruption.