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In my (anecdotal) experience a lot of people just go for the familiar brands when buying commodity products. Surely creating brand awareness must have some kind

In my (anecdotal) experience a lot of people just go for the familiar brands when buying commodity products. Surely creating brand awareness must have some kind of effect.

colbyh 9y ago
yeah that's why I said at that scale, for this suite of brands, all marketing is brand (i.e. brand awareness) marketing.
mrcn 9y ago
they may buy a familiar product, but they definitely buy the available product.