Meh. No one needs proof that advertising works, especially for political campaigns. There isn't even proof mentioned at all though. They made 4 different ads an

Meh. No one needs proof that advertising works, especially for political campaigns. There isn't even proof mentioned at all though. They made 4 different ads and tried to target people political beliefs indirectly. It worked. Big surprise, you can guess someone's political beliefs based on other psycho/demographics. They could've also just found a list of voters or party affiliations, paid a company to augment that list with addresses/emails/etc, then uploaded it directly to facebook and targeted only those people. The article even refuted that the test results indicate voting habits, "we should be careful not to equate a short-term decision to share or like a post, with long-term political views" -- Problems with this article aside, newscientist would appear to be a reputable site by its name, but it is asbsolutley not. The title says "dark ads". "dark" is never used in the article, and the term is pure clickbait. Dark posts are just another name for an unpublished post that is used as an ad. Not nefarious in the least bit. "Building blocks of alien cells found on Saturn’s largest moon" is the article currently featured on the homepage. Sounds like a legit sciencey article.