The concept of an ICO is still somewhat new to me and I'm trying to figure out how Mayweather is so sure he is going to make money on this offering. Correct me

The concept of an ICO is still somewhat new to me and I'm trying to figure out how Mayweather is so sure he is going to make money on this offering. Correct me if I'm wrong, but in the simplest terms: I'm assuming Mayweather is not an owner of STOX, just a 3rd party participant in the offering. His plan would be to attempt to corner the market on STOX tokens on release and then pray to Cthulhu that demand for the tokens outpaces supply, triggering a rise in price. He then starts to sell his tokens, taking advantage of good old fashioned price arbitrage (which he himself was trying to influence). Does this sound about right?