Here's a metrics insight to help illustrate this- even for a legitimate news site, there are tons of articles that get far fewer pageviews than facebook shares,

Here's a metrics insight to help illustrate this- even for a legitimate news site, there are tons of articles that get far fewer pageviews than facebook shares, sometimes by a thousandfold. In other words, a catchy headline, provocative photo and a brief lede is all you need to be effectively disruptive. Edit, just to be clear: people often share things without reading them.