>The people who buy electric to make a statement about their preference in power sources are not the people who will buy a bare-bones truck. I think you could

>The people who buy electric to make a statement about their preference in power sources are not the people who will buy a bare-bones truck. I think you could have made the same statement about luxury vehicles before the Model S. Electric provides such a game changing increase in performance that people wont care about the downsides as much, so long as you can make it sexy.