My preferred counterargument to this (Pascal's Wager) is that assuming there is a god, professing to believe in him just to avoid eternal damnation is more like

My preferred counterargument to this (Pascal's Wager) is that assuming there is a god, professing to believe in him just to avoid eternal damnation is more likely to damn you than being honest. Does believing for the sake of belief count as belief? (see also: http://en.wikipedia.org/wiki/Kavkas_toxin_puzzle http://en.wikipedia.org/wiki/Kavkas_toxin_puzzle) which feels related) And there is the problem of 'multitude of religions' which other people (and you) have mentioned.